host posted on July 29, 2009 15:40
WALTHAM, MA July 2009— As the industry leader in healthy shoe technology, Earth is pressing its ‘foot to the accelerator’ for Spring 2010 with the launch of the new Exer-Walk™. The Exer-Walk style will be the first active casual silhouette in the increasingly popular Exer-Fit Collection which already includes the Exer-Flip, Exer-Slide, and Exer-Clog styles. A remarkably lightweight casual athletic shoe for both Women and Men, the new Exer-Walk is timed for January 2010 delivery as the perfect footwear solution to coincide with many New Years’ ‘get back in shape’ resolutions.
Now in its third season, the Exer-Fit Collection™ has uniquely broadened the Earth Footwear line by making Earth’s proprietary KalsØ® Negative Heel Technology® available to a wider, and more mainstream, audience. The Exer-Flip, Exer-Slide, and Exer-Clog styles have each been strategically and affordably priced in the range of $49 to $69 MSRP. Uncompromisingly delivering both comfort and adjustability, each classification offers the same physiological benefits found in every style in the Earth line. Inspired by clinical research that helped to illuminate Earth Footwear’s muscle-strengthening and fat-burning benefits*, the Exer-Fit Collection™ has been a shining star in the Earth assortment during its short history, increasingly rising to the fore as a seasonal must-buy for many retailers.
As an active casual style, the new Exer-Walk aims to elevate the Exer-Fit Collection’s reach into daily and casual walking wearing occasions. Its’ features include the renowned 3.7° incline of KalsØ® Negative Heel Technology®, reinforced anatomic arch support, a wider forefoot area for toes to spread out and relax, a perforated leather upper for breathability, form-fitting BioFoam™ cushioning to help displace and absorb shock, and a lightweight, resilient, deep-grooved outsole that is defined by both its flexibility and traction.
As the first walking shoe in the Exer-Fit Collection™, the Exer-Walk also expands the proposition of Earth’s clinically-proven calorie-burning benefits. When coupled with a daily walking regimen and good dietary habits – particularly during the January/post-holiday ‘get back in shape’ time frame – the Exer-Walk aspires to help more wearers ‘turbo-charge’ their walking experiences, and ultimately burn even more calories with every step.
Dave Aznavorian, Vice President, Marketing, Earth, comments, “Right from the outset with the launch of the Exer-Fit Collection, we’ve always felt that many consumers would love to round out their assortment and complement open-toe styles with more of a walking shoe. The trend toward people taking better care of their bodies, and using their discretionary time for simple, pleasurable activities like walking, is one that we felt could lend itself favorably to our brand – especially since everything we do is predicated on the idea of making such activities more productive relative to doing the same activity in just ordinary shoes.”
Aznavorian continues, “The Exer-Walk is a great, sturdy, comfortable, and affordable walking shoe that picks up on what many consumers have come to value in the current Exer-Fit Collection. Especially coming off the holidays, we think that the Exer-Walk can help support and reinforce the commitment people are making to getting in better shape, and ideally will let them get more out of their walking with less effort, and effectively ‘turbo-charge’ their experiences.”
The roll out of the Exer-Walk will be supported by new point-of-sale fixturing that includes a customizable hanging, floor, and table display. The product’s features and benefits will be communicated both on hangtags as well as online at www.earthfootwear.com.
All styles in the Exer-Fit Collection can be found at select on-line and footwear retailers worldwide. The new Exer-Walk is available in-store January 2010, and will be offered for women as the ‘Exer-Walk’ at $69 MSRP, and for men as the ‘Exer-Walk-K’ at $79 MSRP.
About Earth® Footwear *Earth® Footwear is a brand of Earth, Inc. and is based in Waltham, Massachusetts. For more information, or for complete clinical study results that attest to Earth Footwear’s health and wellness benefits, please visit earthfootwear.com, or contact Kerry Pieri at Tracy Paul & Company, Inc. at (212) 741-5459 or kerry@tracypaul.com.
Press Contact: Kerry Pieri Tracy Paul & Company, Inc. TEL: 212-741-5459 x25 FAX: 212-645-1997 E-MAIL: kerry@tracypaul.com