host posted on July 29, 2009 15:55
Earth® Footwear Supports Susan G. Komen for the Cure®
Special Pink Ribbon Sandal to Heighten Breast Cancer Awareness in May 2010
WALTHAM, MA July 2009— In honor of Mother’s Day, Earth® Footwear today announces it will offer a special pink sandal as part of its Spring 2010 line. The sandal -- which will be one of several color options offered as part of the new Exer-Splash™ style assortment -- will recognize a $10,000 contribution that Earth, Inc. is making to Susan G. Komen for the Cure in 2010 in support of the organization’s promise to save lives and end breast cancer forever.
Founded in 1982 by Nancy G. Brinker in memory of her sister Susan G. Komen, Susan G. Komen for the Cure is the world’s largest and most progressive grassroots network fighting to end breast cancer forever. To date, the organization has raised more than $1.3 billion in support of research grants and community outreach programs. Komen for the Cure staffs an award-winning educational web site at www.komen.org along with a breast health and breast cancer hotline at 1.877.GOKOMEN.
The affiliation between Susan G. Komen for the Cure and Earth is well suited given each of the organizations’ dual focus on women’s health. Scientific studies from multiple sources draw a strong correlation between fitness and exercise in risk reduction and breast cancer survival. Earth Footwear’s leadership in the emerging category of ‘healthy shoes’ is based largely on the proprietary design found throughout its’ line of footwear -- KalsØ® Negative Heel Technology®. The slight incline of 3.7° that runs from heel-to-toe has been clinically-proven to build muscle and burn more calories relative to ordinary shoes*.
“Aligning with Susan G. Komen for the Cure to elevate awareness of an issue so intrinsic to women’s health is a natural affiliation,” comments Dave Aznavorian, Vice President, Marketing, Earth, Inc. “We’ve long stood as a brand that supports women’s health, and we’re hopeful that our special program can help continue to raise awareness among women for the value of early detection.”
At $39 MSRP, the pink Earth® Exer-Splash™ will feature a pink ribbon along with a special hangtag. Earth is collaborating with selected brick n’ mortar and on-line accounts to incorporate additional Mother’s Day programming including in-store signage and promotion within social media.
About Earth® Footwear *Earth® Footwear is a brand of Earth, Inc. and is based in Waltham, Massachusetts. For more information, or for complete clinical results that attest to Earth Footwear’s healthy benefits, visit earthfootwear.com, or contact Kerry Pieri at Tracy Paul & Company at (212) 741-5459 or kerry@tracypaul.com.
About Susan G. Komen for the Cure® Nancy G. Brinker promised her dying sister, Susan G. Komen, that she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.3 billion invested to date. For more information about Susan G. Komen for the Cure, breast health, or breast cancer, visit komen.org or 1.877.GO.KOMEN.
Press Contact: Kerry Pieri Tracy Paul & Company, Inc. TEL: 212-741-5459 x25 FAX: 212-645-1997 E-MAIL: kerry@tracypaul.com