host posted on February 13, 2009 19:55
WALTHAM, MA, February 13, 2009 - Earth® is proud to announce recent recognition by Footwear Plus Magazine as one of the industry’s leading brands in the area of design for 2008. Specific accolades were afforded to the brand for design excellence in the area of Women’s Wellness.
As one of the footwear industry’s leading trade publications worldwide, Footwear Plus’ awards are the publication’s 10th annual, and are the industry’s only awards as determined by the votes of thousands of retailers nationwide.
In the area of Women’s Wellness, Earth’s design superiority won out over many reputable health, wellness, and fitness brands. The award celebrates Earth’s patented KalsØ® Negative Heel Technology®, a unique design feature that has been clinically-proven to actively engage key muscle groups, strengthen and tone the body, and burn more calories with every step relative to conventional footwear. With the added input of Earth’s acclaimed Senior Advisory Staff including world-renowned biomechanist, Katy Santiago, and international fitness expert, Tracey Mallett, Earth’s capacity to blend wellness benefits with style attributes helped set the brand apart from the pack.
The Summit, a standout style from 2008, personifies the design excellence that distinguished Earth in the voting. Style and function seamlessly blend in this knee-high boot that has quickly become a must-have for both consumers and celebrities alike.
“Wellness is really at the core of everything we do - from our product design, to our environmental concerns, to our employee relations,” comments Michel Meynard, Chief Executive Officer. “To have a leading trade publication - along with so many retailers - recognize our company as a leader in an area very meaningful to us is a tremendous honor for everyone within the organization.”
About Earth® Footwear Earth® Footwear is a brand of Earth, Inc. and is based in Waltham, Massachusetts. *For more information, or for complete clinical study results that attest to Earth Footwear’s health and wellness benefits, please visit earthfootwear.com, or contact Kerry Pieri at Tracy Paul & Company, Inc. at (212) 741-5459 or kerry@tracypaul.com.
Press Contact: Kerry Pieri Tracy Paul & Company, Inc. TEL: 212-741-5459 x25 FAX: 212-645-1997 E-MAIL: kerry@tracypaul.com