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As an innovative brand committed to helping people feel healthy and look their best, we have a lot to share with the world. Check out our latest headline-making stories below: |
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host posted on February 01, 2009 05:07
WALTHAM, MA, February 2009 - Solidifying its market leadership position in the area of healthy shoe technology, Earth® Footwear today announces a major breakthrough in the area of Men’s Dress Casual footwear. Incorporating KalsØ® Negative Heel Technology® - a patented design that’s been clinically-proven to help burn up to 4 times the fat as conventional footwear – Earth’s new line of Men’s Dress Casuals now open up more possibilities for Men to extend Earth’s healthy benefits into their day-to-day, and burn more calories with every step.
Key Features and Benefits of Earth’s new Men’s Dress Casual Collection:
- KalsØ® Negative Heel Technology® - a slight incline designed into every shoe that effectively elevates the wearer’s toes 3.7° relative to their heels – a clinically-proven technology that can help build lean body mass, especially in the calves, quads, and hamstrings
- Abrasion-resistant, rich leather uppers that offer classic styling and durability
- Anatomic arch support that helps reinforce and stabilize the foot Unique BioFoam™ cushioning, manufactured with 70% recycled content, that offers all-day comfort
- Incredibly lightweight and flexible outsoles for ease of walking and movement
“Putting our ‘spin’ on a collection of timeless Men’s Dress Casual styles makes the launch of this new collection particularly exciting for us,” comments Dave Aznavorian, Vice President, Marketing, Earth.
“Everything about these designs is outstanding – from the leather selections, to the toe profiles, to the versatile silhouettes and the styling. What’s completely unexpected, and completely hidden within the design, is Earth’s proprietary health benefits. For guys who go about their workweeks, and may not be getting to the gym as much as they’d like, these Earth Dress Casuals are a great wardrobe addition – designed to complement a healthy lifestyle by helping build and maintain lean body mass.”
The new Earth Men’s Dress Casual collection will be available at select on-line and footwear retailers, beginning in Fall 2009. Step-in styles are available at $149 MSRP, while Boot options will range from $159 - $169 MSRP.
About Earth® Footwear Earth® Footwear is a brand of Earth, Inc. and is based in Waltham, Massachusetts. *For more information, or for complete clinical study results that attest to Earth Footwear’s health and wellness benefits, please visit earthfootwear.com, or contact Kerry Pieri at Tracy Paul & Company, Inc. at (212) 741-5459 or kerry@tracypaul.com.
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