host posted on August 24, 2009 11:15
Renowned Biomechanist, Katy Bowman-Santiago, Highlights
Earth® Footwear as Part of New Healthy Lifestyle Program
Earth Footwear Used as Part of Novel ‘Sustainable Me’ Wellness Initiative
WALTHAM, MA, August 2009 - Advancing its reputation as a leader in the area of health and wellness footwear, Earth® today announces its collaboration with renowned biomechanist Katy Bowman-Santiago as part of an innovative wellness program that integrates Earth® Footwear into a total sustainable health regimen.
The program, known as ‘Sustainable Me’, has been developed by Bowman-Santiago based on her extensive knowledge of mechanics, metabolism, and the inner workings of the human body. The pilot launch is commencing in August with Rose Hayden-Smith, an extraordinarily busy woman who fits the profile of many Americans challenged to fit health and wellness into their everyday lives. Along with her work as a national expert on Victory Gardens and sustainable food systems, Hayden-Smith is also a full-time parent, wife, community volunteer, university academic, and U.S. historian.
Unlike conventional makeover programs that emphasize intense exercise and extreme diets, the ‘Sustainable Me’ program assimilates incremental lifestyle changes and tailored physical activities that Hayden-Smith must follow every day. Throughout the course of the six-week makeover, Earth® Footwear is a mainstay in Hayden-Smith’s wardrobe -- a footwear choice that allows her to be both stylish and healthy by integrating an often-overlooked, yet complementary, aspect of wellness into her day – ‘healthy’ shoe selection.
“It’s not at all uncommon for people with packed schedules, careers, and families to put health on the back burner,” comments Bowman-Santiago. “Especially for busy people, good health really starts with the feet and works its way up. I prescribed Earth Footwear to Rose as part of her regimen -- and really as a key part of the broader ‘Sustainable Me’ program -- to serve as a type of ‘multivitamin’ for the feet. In looking through Rose’s day-by-day progress reports, it’s amazing what a sizable difference such a small change can make.”
To learn more about the ‘Sustainable Me’ program, and/or the role of Earth® Footwear in Rose Hayden-Smith’s sustainable transformation, daily progress may be observed and followed at www.sustainablemeproject.wordpress.com or www.katysays.com.
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About Katy Bowman-Santiago *Katy Bowman-Santiago is the founder of the Restorative Exercise Institute™ (Ventura, CA) that was created to develop a science-based system of diagnostic and prescriptive exercises, focused on optimizing wellness. Bowman-Santiago is also a trained biomechanist with a Masters of Science. For more information, please visit www.restorativeexercise.com or www.katysays.com.
About Earth® Footwear *Earth® Footwear is a brand of Earth, Inc. and is based in Waltham, Massachusetts. For more information, or for complete clinical study results that attest to Earth Footwear’s health and wellness benefits, please visit earthfootwear.com, or contact Kerry Pieri at Tracy Paul & Company, Inc. at (212) 741-5459 or kerry@tracypaul.com.