host posted on January 29, 2010 11:36
Earth® Launches New Fall/Winter 2010 Footwear Line
Fashion-Forward Boots Re-Define the Balance of “Body and Sole”
Waltham, MA, January 2010 -Asserting its reputation for developing casual, stylish, and versatile everyday footwear that also packs body-enhancing and toning benefits, Earth® proudly announces the launch of its new Fall/Winter 2010 line – its most fashion-forward to date. The essence behind all Earth® styles – “Healthier You. Healthier World” – is celebrated throughout a line that uniquely combines trend-right style with body wellness-oriented benefits, and all while incorporating eco-friendly considerations to help leave a lighter footprint on the environment.
Dave Aznavorian, Vice President of Marketing, comments, “As the category of strengthening and toning footwear grows, it’s important that we reinforce what make Earth® different as the originator of the ‘healthy shoe’ concept, going all the way back to our roots on the original Earth Day. Strengthening and toning footwear should be an every day, every wearing occasion opportunity for consumers, not just limited to one type of shoe. With the range of wearable styles – from casuals, to boots, to active casual – in our Fall/Winter 2010 line, there’s really no time of the day or week when someone isn’t able to experience the empowering benefits to the body that our footwear helps promote.”
Some notable key styles found in the Fall/Winter 2010 Earth® line:
While highlighted by eye-catching boots that bridge the divide between fashion and function, the balance of the FW’10 Earth® line includes sporty casual styles, Men’s offerings, and even a new collection of footwear uniquely designed for the recovery needs of athletes pre-and post-activity, aptly named the Athletic Recovery Collection by Earth®.
Throughout the line, what is found in every Earth® style is a slight 3.7° incline. Along with reinforced arch support, and a more generous forefoot area, the range of features delivers the advantage of an incredibly stable walking platform that engages the body in a way unlike anything experienced while walking in conventional footwear.
With 2010 also marking the commemoration of the 40th anniversary of Earth Day, it’s an opportunity for Earth® Footwear to affirm its eco-friendly practices. Beyond the thoughtful use of water-based adhesives, cushioning that’s made with 70% recycled content, and glue-less packaging that’s printed using soy-based inks, all Earth® styles also incorporate BioStep™, a biodegradable outsole that actually de-composes in landfills 10x faster than an ordinary shoe.
The new Fall/Winter collection of Earth® Footwear will be available beginning August 2010, and may be found by shopping at select online and footwear retailers worldwide.
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About Earth® Footwear. *Earth® Footwear is a brand of Earth, Inc. and is based in Waltham, Massachusetts. For more information, or for complete clinical study results that attest to Earth Footwear’s health and wellness benefits, please visit earthfootwear.com, or contact Emily Sennesh at Tracy Paul & Company, Inc. at (212) 741-5459 or esennesh@tracypaul.com.