host posted on January 28, 2010 16:27
Earth® Footwear Signs New Senior Health Advisor – Tim Seaman
2-Time Olympian and Competitive Race Walker Joins Senior Advisory Staff to Endorse New Collection of Athletic Recovery Footwear
Waltham, MA, January 2010 -In support of the steady growth trajectory of its business, Earth® Footwear today announces the addition of Tim Seaman, 2-Time Olympian and Competitive Race Walker, to its staff of Senior Health Advisors. Seaman joins renowned Biomechanist and Director of the Restorative Exercise Institute, Katy Bowman, as well as Tracey Mallett, International Fitness Expert, to further extend the reach of Earth®’s “Healthier You. Healthier World.” platform.
The addition of Seaman coincides with the FW’10 launch of Earth’s new Athletic Recovery Collection. Designed for serious athletes and weekend warriors alike, the collection takes a decidedly new twist on Earth’s proprietary 3.7° incline with several work/weekend crossover styles that are specifically designed to be worn by athletes, and/or those who engage in an active lifestyle, when they’re off-the-course or away from their given activity or pursuit.
Representing the highest level of achievement in the competitive walking arena, Seaman is a 41-time U.S. National Track & Field Champion and 12-time U.S. record holder. Currently preparing for the 2012 Olympics, Seaman is wearing Earth® to enhance his pre- and post-training and recovery.
“As I work toward London 2012, I’m thrilled to be taking Earth® Footwear along for the ride. Recovery is really an under-valued aspect of the overall performance equation. I’ve been able to notice that while wearing Earth® around my training, I recover more efficiently while my body is still staying in motion. It’s a simple technology and yet I’m pretty amazed by what a huge difference 3.7°
Seaman will be featured throughout marketing and promotional materials for Earth®’s new Athletic Recovery Collection including a technical retail sales presenter, an educational brochure, point-of-sale signage, and online content.
Dave Aznavorian, Vice President, Marketing, Earth® Footwear, summarizes, “We’re honored that someone who’s perched at the top of the pyramid in the world of competitive walking is realizing benefits from wearing Earth® for his pre- and post-recovery needs. Tim lends instant credibility to our new Athletic Recovery Collection, and to the broader Earth® line – all of which is based upon a similar platform that encourages a commitment to wellness and healthier living.”
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About Earth® Footwear. *Earth® Footwear is a brand of Earth, Inc. and is based in Waltham, Massachusetts. For more information, or for complete clinical study results that attest to Earth Footwear’s health and wellness benefits, please visit earthfootwear.com, or contact Emily Sennesh at Tracy Paul & Company, Inc. at (212) 741-5459 or esennesh@tracypaul.com.